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Tips For Acquiring Android App Users

Android devices are more customizable and, therefore, more complicated to use, lacking the elegant interface of iOS apps. They are also generally less expensive, thus becoming more mainstream – especially in global markets. Google operates in a much more open environment, making it easier on the developer but causing some chaos in the marketplace. For example, developers can use multiple billing systems, making it more difficult for a user to purchase an app and causing lower conversions for app developers utilizing premium billing or in-app purchasing. They also have ad-hoc quality control for apps with minimal central vetting, creating a confusing marketplace and major piracy problems. In a recent article, my company reported that premium developers are seeing 100 pirated app installs for every one legitimate paid app install. For developers, app development and porting can be more difficult due to the fragmentation of devices, while device manufacturers can turn off features, adding additional complexity.

Key Points About User Acquisition On Android

Android Market is not as influential as Apple’s App Store in-app discovery by users, so strategies to rank high are not as impactful. Also, the Android Market handles rankings a bit differently than iOS, causing bursting campaigns to be less impactful.

In addition to Android Market, app developers should consider taking the time to publish their apps in key third-party app stores, like Amazon’s Appstore and SlideME. These third-party app stores will often offer favorable terms to entice developers, creating another meaningful alternative user acquisition channel.

Similar to iOS, third-party ad networks, especially those focused on apps, perform well to drive user acquisition. Since payment-based business models are not performing as well for app developers, there is an even greater supply of ad inventory, which is driving down the rates versus iOS. Expect the cost to acquire a user to be less on Android.
Carrier and handset partner deals. It is reported that Google is sharing advertising revenue with carriers and handset partners that use Android.

Android Demographics

Android users skew males at 73 percent compared to 57 percent on the iPhone and 54 percent on the iPod touch, according to a chart by AdMob.

Additionally, Mobile Mix shows 65 percent of impressions on connected devices are on smartphones, 18 percent are on connected devices, and 17 percent are on feature phones. Of the smartphone OS Mix, 54 percent were Android, 26 percent were iOS, 15 percent were RIM, and 5 percent were other.

The more you know about the device and platform, the more effective you will be in promoting your app. The smartphone market is changing rapidly, so it pays to do your research and adapt your user acquisition strategy based upon the audience you are targeting.

Download Android Apps From Google Play To Your PC

Whether or not you are an Android device user, you are most likely to be aware of Google Play. Yeah, the official app store for Android. As you might know, if you want to download any app from Google Play, then you must access it from the same Android device on which you want to install the intended app. This is very irritating sometimes. You must have wished to download Android apps from Google Play to your PC. Now, turn your wish into reality by using the ‘APK Downloader.

APK Downloader is an extension available for the Google Chrome browser, with which, you can download Android apps from the Google Play store to your PC. Yeah, you heard it right! Downloading apps from Google Play to PC is really possible! And the good thing is that using APK Downloader for this purpose is damn simple.

Talking about the benefits of using APK Downloader, the first and foremost is that you don’t forcefully need to be on your Android device if you want to download apps for it from Google Play. Moreover, you can side-load apps that are supposedly incompatible with your Android device. And yeah, you can side-load the apps that are tagged ‘unavailable’ for your region. So, one simple-to-use extension, and many incredible benefits! A completely win-win situation!

Things You Need to Download Android Apps from Google Play to your PC

Google Chrome Browser

APK Downloader extension. Download this extension from here.
Device ID. If you don’t know what it is for your Android device, then an app named ‘Device ID’ can help you. Download this app from here.
You also need to have Google account info that you use for Google Play.

Using APK Downloader

Launch Google Chrome browser and then head over to the download page of the APK Downloader extension. Right after clicking on ‘Install’, an ’Options’ form will appear in a new tab in your browser.

If in the Options form, you see any error regarding ’SSL’, written in a red-colored box, and then you first need to fix it. Thereafter only you can use this extension.
The SSL error can be removed by editing the properties of the Google Chrome shortcut. Of course, you can edit your regular Chrome shortcut, but I would suggest you create a new one for this task.

After creating new Google Chrome shortcut, just right-click it, and there select ‘Properties’.

In the ‘Target’ field, you will see text with chrome.exe written in the end. Right after this text, enter a space and then write ‘ –ignore-certificate-errors. So now the text in the ‘target’ field is: chrome.exe –ignore-certificate-errors
Close the Chrome, and restart it by clicking on the shortcut whose properties you edited just.

Now the error should have been gone. So, just enter the details asked by the Options form, and then click on ‘Login’. After it, select country and mobile carrier.
All is set! Head over to the intended’s app’s page in Google Play.
You will see the APK Downloader icon within the browsers’ URL bar. Click on it to download the app’s APK file.